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Stellar Performances!
Deflation, war and economic uncertainty were just a few of the forces that made 2003 a tough year in the music products industry. Nevertheless, a handful of companies managed to prevail in the face of adversity and turn in stellar results. Below, the companies that outperformed the market and some insights on how they did it.
America Sejung +500%
From zero to $20,000,000 in just over one year not only qualifies as a significant growth story for this year's list of top-performing music companies, it could also possibly represent the most rapid sales ascent this publication has ever covered. The dramatic sales growth experienced by America Sejung Corporation in 2003 was driven by strong demand for the company's affordably priced line of grand and vertical pianos and an expansive line of fretted instruments. The U.S. operation in Walnut, California, has a small staff of just 12 but is backed by more than 3,000 workers and one million square feet of modern production facilities in Quingdao, China. "Our sole focus is delivering value and quality to our customers," remarked America Sejung President Peter Hong. "This approach worked well for us in 2003 and I am confident it is one that will guide us successfully through the future as well."
America Sejung is providing pianos to a growing network of dealers in the United States under the Falcone, Hobart M. Cable and George Steck brands. The lines include a wide range of instruments in the most popular styles and finishes, from decorator consoles to concert grand pianos. "We are fortunate to have the backing of a factory that is constantly evolving and striving to produce a better piano," continued Hong. "Our new concert grand may not be a top seller in our product line, but demonstrates our commitment to quality as well as our excellent production capabilities."
Last year pianos generated a little over half of the U.S. operation's $20 million in business with the balance equally split between electric and acoustic guitars. America Sejung sells guitars on a dealer-direct basis as well as to several top distributors and well-recognized guitar producers. "We will never be the producer of the lower-priced instruments," noted Hong. "Rather, we want to be known as the company that offers a level of value second to none."
American Music World
Chicago lands Largest Piano Dealer
Phone: 708.516.2506
info@americanmusicworld.com
